Trivver ICO Review: A thorough examination and evaluation of the Trivver ICO, which aims to revolutionize the extended reality advertising sector.
Please note that the opinions expressed here are solely those of the writer and should not be considered as investment advice. Caution is advised when investing in cryptocurrencies due to their volatile nature, and any investment is done at your own risk.
Overview
Trivver is developing an advertising platform specifically for extended reality environments. Extended Reality (XR) encompasses Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR).
Trivver’s technology enables advertisers and agencies to create, manage, and track ad campaigns in real-time. Advertisers can generate 3D elements for their brands and distribute them across various XR environments.
Application
Trivver’s goal is to create an advanced advertising platform that utilizes VR and AR to deliver engaging ad experiences. The core of their technology is ‘Smart Objects,’ customizable 3D objects in XR environments.
Trivver aims to apply XR to areas such as online gaming, virtual real estate tours, VR experiences, and augmented retail shopping.
Technical Overview
Trivver is planning to launch its native blockchain with smart contract capabilities to manage transactions on their XR ad exchange platform. The ecosystem comprises components such as XR Ad Exchange, 3D Asset Editor, SDK, Smart Object Catalog, and Trivver Data Engine.
Unique Selling Point
Trivver’s strengths include patented technology, automated scaling of Smart Objects, and a strong team with expertise in software engineering and business management.
Team
Trivver’s team is led by Joel LaMontagne (CEO), Alan Haft (President), and Kevin Conroy (Chief Data Officer). The team consists of business and sales executives, with limited blockchain expertise.
Traction
Trivver has secured partnerships with Advantego Corporation and Immersive Entertainment. The platform is currently in private beta, accepting a limited number of testers.
Roadmap
Trivver’s development began in 2014, with plans to launch their blockchain in early 2019. The real-time bidding platform is a priority for the team.
Token Economics & Utility
Trivver’s native token, TRVR, is an ERC20 token on the Ethereum blockchain. It serves as the main currency in the ecosystem and offers discounts on services. TRVR supply is fixed, with a burning mechanism to reduce supply over time.
Strengths
Trivver operates in a lucrative market, holds patented technology, and offers automated scaling of Smart Objects. The burning mechanism for TRVR tokens and the strong team are additional strengths.
Weaknesses
Trivver’s limited reserve fund and lack of blockchain expertise are potential weaknesses. The lack of technical details and unclear blockchain implementation are also areas of concern.
Summary
Trivver has the potential to lead in XR advertising with its patented technology and strong team. However, there are aspects that need clarification, especially regarding blockchain implementation. The project is still in private beta, and further details are needed for a comprehensive assessment.
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